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Our mission is to achieve equity, political rights, and social inclusion by advancing policies and
practices that expand human and civil rights, eliminate discrimination, and accelerate the
well-being, education, and economic security of Black people and all persons of color.
For more than a century the National Association for the Advancement of Colored People has worked to ensure the political, educational, social, and economic equality of rights of all persons and to eliminate race-based discrimination. Inspired by the force and commitment of The Call of 1909, which denounced the growing oppression of people of color and mobilized thousands to work to bring this discrimination to an end, the NAACP seeks to establish a strategic direction as it embarks on developing The New Call for the 21st Century.
In the fall of 2011, the NAACP launched a process to develop its strategic direction and plan, creating a powerful vision for the future, and setting organizational goals that would focus its work for the 21st Century.
The six NAACP Game Changers below address the major areas of inequality facing African Americans that are the focus of the NAACP’s work.
Every person will have equal opportunity to achieve economic success, sustainability, and financial security. Learn more.
Every child will receive a free, high quality, equitably-funded, public pre-K and K-12 education followed by diverse opportunities for accessible, affordable vocational or university education. Learn more.
Everyone will have equal access to affordable, high-quality health care, and racially disparate health outcomes will end. Learn more.
Disproportionate incarceration, racially motivated policing strategies, and racially biased, discriminatory, and mandatory minimum sentencing will end. Incarceration will be greatly reduced and communities will be safer. The death penalty will be abolished at the state and federal level, as well as in the military. Learn more.
Every American will have free, open, equal, and protected access to the vote and fair representation at all levels of the political process. By protecting democracy, enhancing equity, and increasing democratic participation and civic engagement, African Americans will be proportionally elected to political office.
The NAACP is expanding the presence of youth consciousness in every aspect of the Association through significant attention to expanding engagement with key age demographic (1979 and after). Young adult engagement will be key in policy research, development and advocacy on all levels. Greater support is being made to enhance the capacity of local units to recruit, engage, train and retain young adults. Innovative approaches are being taken on young adult membership and program engagement. Learn more.
Making these game changers a reality will require the Board of Directors’ leadership, broad outreach in venues such as regional and state conferences, an effective program to educate national, state, and local leaders about the plan and participation of the units.
The program for units will contain clear messages regarding strategies and plans and will provide training so that members can adapt the aims of the plan to the needs of their community and move it to action. Member feedback will be brought into national level discussions in order to identify the resources and support needed for members to be successful in their local communities.
NAACP Staff will work closely with members, providing training, support, and expertise on the Game Changers and will periodically review work plans to ensure alignment with local needs.
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